Franchise Director: Soheila Amin

Bluebird Care Hammersmith and Fulham is owned and managed by Director Miss Soheila Amin. Soheila has a strong academic and professional background in project management of both the UK and international projects in the pharmaceutical industry.

Soheila has always been involved in a number of community and volunteering projects and her passion for working within the local community has means that Soheila has a head for business and a heart for care.

Soheila believes care needs to be customer centred, to enhance and improve their independence and standard of life at home. Bluebird Care is a choice for customers in the Borough of Hammersmith & Fulham that are looking for a professional and honest approach to providing care to people in the community. Soheila looks forward to receiving your call and working with you or your loved ones to remain safe and independent at home.

Registered Care Manager: Zoe Gencheva

Health Social Care and Mental Health graduate, Zoe has been working in the Healthcare sector for nearly 10 years. Has developed interpersonal and customer service skills through her employment experience and has acquired excellent communication abilities through college education. Extensive experience with Mental Health, Elderly and LD and acquired in depth experience with compliance,safeguarding and investigating incidents and accidents.

 Zoe has been working in the Healthcare sector for over 10 years. Zoe has been working with Bluebird Care since Jan 2017, starting as a care coordinator and achieved a senior coordinator role.

In June 2019, Zoe was appointed as Bluebird Care Hammersmith & Fulham's new Clinical & Specialist Training Officer. In September 2021, Zoe was appointed as the new Registered Care Manager.

Field Care Supervisor: Margarita Georgieva

I started my career in the care sector as a Bluebird Care Assistant back in 2017, a few moths after I moved to the UK. Although it was supposed to be a temporary role I have found out helping other people is rewarding. This kept me interested in the care industry and made me take opportunities to improve my skills and extend my knowledge, so that I could deliver high quality care. I attended to all the trainings that Bluebird provided and obtained Diploma, Level 2 in Health Care (RQF). The last few years I was mainly involved in complex care packages. I supported people who needed tracheostomy care, PEG care, stoma care, catheter management, or Enema. I also have provided care to customers with learning disabilities, from mild to profound ones, Dementia and Autism. My aim is to continue with my personal development and go for the next level of Diploma in Health Care.

Service Delivery Officer: Sauda Dawaro

10 years. That is how long I have been working in care.

With a biomedical science degree in my bag, I however wanted a job that could give me a sense of gratification and that is when I decided to take a different path into healthcare.

From my humble beginnings as a carer and working my way up to now a proud service delivery officer, it has been a turbulent journey with constant challenges but I wouldn’t trade it for anything. Here at Bluebird H&F, the main focus has always been to ensure our customers and employees get the maximum support and I am happy to say that even the pandemic has not changed this momentum.

Finance administrator/Accounts assistant: Umair Basharat

My journey in the world of finance started around 2018, I am experienced in financial accounting and have acquired the knowledge through AAT and MBA.  Being Finance Administrator at Bluebird Care Hammersmith & Fulham since May 2024, I have been assisting my team to provide utmost care for Bluebird Care Hammersmith & Fulham customers by managing finance and payroll.